Director of Marketing Operations & Automation

Role Overview

The Director of Marketing Operations & Automation owns RateGains end-to-end marketing systems, automation, and orchestration layer. This role partners closely with Performance Marketing, SEO, Content, Product Marketing, Revenue Operations, Sales, and Web/CRO teams to ensure seamless customer journeys, clean data flow, accurate attribution, and scalable growth.

You will lead marketing automation initiatives, build and optimize the martech stack, and deploy AI- and automation-driven workflows that improve efficiency, conversion, and pipeline impact.

This role also leads RateGains Marketing Automation & AI Squad , focused on rapidly experimenting with AI and automation use cases and scaling what works across the funnel. This role will report into the VP of Growth Marketing.

Key Responsibilities

• Own marketing automation, lifecycle design, lead routing, and attribution.
• Orchestrate tools and workflows across paid, organic, website, chat, email, and sales handoff.
• Partner with RevOps to ensure data integrity, lifecycle stages, and revenue reporting.
• Lead CRO-aligned automation across forms, chat, scheduling, and website journeys.
• Design, build, and optimize the marketing tech stack from scratch and at scale.
• Deploy automation and AI workflows using no-code/low-code platforms.
• Run fast PoCs, scale what works, and retire what doesnt.

Required Experience & Skills

• Expert-level Salesforce experience; strong experience with Pardot / Marketing Cloud Account Engagement (PowerDot) .
• Proven experience setting up and optimizing a B2B SaaS marketing tech stack .
• Hands-on experience with Zapier, Make.com, n8n .
• Experience with tools like Drift, Chili Piper, Qualified, Clay (or similar).
• Strong understanding of B2B funnels, attribution, and revenue operations.

Qualifications

• 812 years of marketing experience with 5+ years in Marketing Ops / Automation roles.
• Ability to operate at both strategic and hands-on execution levels.
• Strong cross-functional collaboration and stakeholder management skills.

Why This Role

• Own the marketing operations backbone of a global SaaS leader.
• High impact on pipeline, conversion, and scale.
• Opportunity to build AI-first, automation-driven growth systems.

Core Role Keywords (Must-Have)

• Marketing Operations
• Marketing Automation
• RevOps / Revenue Operations
• Lifecycle Management
• Lead Routing & Scoring
• Funnel Attribution / Multi-touch Attribution
• B2B SaaS Marketing
• Go-to-Market Operations

Tools (Strong Signals)

• Drift
• Chili Piper
• Qualified
• HubSpot (optional, bonus)
• Clay
• Salesforce / SFDC
• Pardot
• N8n
• Make.com
• Google Analytics & Google Tag Manager
• 6Sense, Bamboobox, Demandbase
• Highperformr
• Attribution Tools (Dreamdata, HockeyStack, Bizible, Factors.ai etc.)