Director of Engineering

As the Director of Engineering – Consumer Tech, you will lead the engineering team responsible for Licious’ consumer-facing platforms, including the website, mobile apps, and digital customer experience. You will drive technical strategy, innovation, and execution to enhance performance, scalability, and user engagement. This role requires a strong blend of technical expertise, leadership, and business acumen to align engineering initiatives with Licious’ growth objectives.

Areas of ownership will involve and not limited to - search, recommendation systems, dynamic merchandising, growth experimentation, Omni channel reward program & Frictionless and secure payment infrastructure, AI driven CX platform etc.

Reporting To: Chief Technology Officer

Team Size: 50-60

Key Responsibilities

1. Technical Leadership & Strategy

• Define and execute the technical roadmap for Licious’ consumer-facing products (web, mobile, Backend microservices)
• Drive innovation in e-commerce, personalisation, and customer experience using modern tech stacks.
• Ensure high availability, scalability, and security of consumer platforms.
• Evaluate and adopt emerging technologies (AI/ML, microservices, cloud-native solutions) to enhance performance.

2. Team Management & Development

• Lead, mentor, and grow a high-performing engineering team (frontend, backend, mobile, QA)
• Foster a culture of collaboration, innovation, and engineering excellence
• Establish best practices in coding, testing, deployment, and DevOps

3. Product & Business Collaboration

• Partner with Product, Design, and Business teams to align engineering efforts with customer needs and business goals
• Optimize conversion rates, page load speeds, and app performance for a seamless user experience
• Leverage data-driven insights to improve product features and technical architecture

4. Execution & Delivery

• Oversee end-to-end delivery of consumer tech projects, ensuring timely and high-quality releases
• Implement agile methodologies and CI/CD pipelines for rapid iteration
• Manage technical debt and ensure long-term system maintainability

5. Stakeholder Management

• Communicate technical vision and progress to leadership and cross-functional teams
• Collaborate with Infrastructure, Data, and Security teams to ensure robust, scalable systems

Qualifications & Other Skills

• Education: Bachelor’s/Master’s in Computer Science or related field.
• Experience: 12+ years in software engineering, with 5+ years in leadership roles.
• Technical Expertise:
• Strong background in consumer tech stacks (React, React Native, Node.js, Java/Python, AWS/GCP)
• Experience with e-commerce platforms, scalability, and performance optimisation.
• Knowledge of microservices, API design, and cloud-native architectures
• Distributed architecture
• Leadership: Proven ability to build and scale engineering teams in fast-paced environments
• Business Acumen: Understanding of D2C/e-commerce metrics (conversion, retention, engagement).