Director of Demand Generation

Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.

Key Responsibilities

• Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
• Lead SDR team and ensure outbound messaging + cadence efficiency.
• Scale inbound via SEO, SEM, LinkedIn, and webinars.
• Partner with Content and ABM teams to deliver campaign assets that convert.
• Set, track, and report on pipeline contribution goals (MQL SQL Meeting).
• Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.

KPIs

• Meetings booked (core metric)
• Pipeline contribution (SQLs, Opps created)
• SDR performance metrics (connect rates, response rates)
• Campaign ROI and CAC efficiency

Ideal Background

• 10+ years in B2B SaaS/Enterprise demand gen
• Proven track record of owning pipeline targets and building outbound/inbound engines
• Experience managing SDRs and multi-channel demand programs