Director of Brand Marketing
Bhanzu
5 - 10 years
Bengaluru
Posted: 05/02/2026
Job Description
Join as Head of Brand and build a world-class math education brand from India to the world. This highly strategic role works directly with the leadership, and has a seat at the org level decision-making table. You'll crack business growth through bold brand marketing, driving customer growth and category leadership.
Key Responsibilities
- Lead consumer research to shape new go-to-market (GTM) strategies, product innovations, and compelling value propositions.
- Uncover content insights to fuel performance marketing and optimize customer journeys.
- Spearhead branding efforts and develop a comprehensive communications toolkit to address category triggers and barriers.
- Design and launch brand campaigns that boost consideration, alongside media solutions to expand our customer base.
- Collaborate cross-functionally to align brand strategy with product, growth, and operations for scalable impact.
What We're Looking For
- 8+ years in brand marketing, ideally in consumer tech, edtech, or D2C, with proven success scaling brands in competitive markets.
- Strategic thinker who blends consumer insights, creative storytelling, and data-driven growth to deliver measurable business results.
- Experience in global expansion, rebranding, and multi-channel campaigns (digital, social, OOH).
- Strong leadership skills to build and inspire high-performing teams.
- Passion for education and mission-driven impact; bonus for India-first global scaling experience.
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