Director of Brand & Campaigns

Job Description: Director of Brand & Campaigns

Company: Vidrow

Location: Bengaluru | Work from Office (6 days/week)

Experience: 4-5 years

Employment Type: Full-time

About Vidrow

Vidrow is a creative marketing agency started by IIT Kanpur alumni. At Vidrow were building an analytics driven content engine for performance and awareness marketing in the digital universe. We have developed content creation processes that are optimized for scaling performance marketing and platform native awareness marketing. We are partnering with high-growth consumer tech app brands (with larger TAM) across all industries and helping them optimize their user acquisition.

Role Overview

We're seeking an exceptional individual with analytical, writing and video production skills and a good taste in content and design to join our core team and lead awareness campaigns and rebranding projects for our diverse client portfolio. This is a high-ownership role where you'll be the creative driving force behind TV ads, Digital campaigns, Celebrity projects and Brand Identity of our clients.

Required Qualifications

• Bachelor's degree from Tier 1 institutions (IIT, BITS, NIT, or equivalent)
• 4-5 years of proven experience in creative roles within advertising agencies / production houses / inhouse marketing teams or startups.
• Strong analytical and business understanding and love for number backed insights.
• Portfolio demonstrating excellence in brand campaigns, TV/digital ads and video content

Key Responsibilities

Campaign Leadership

• Conceptualize, develop, and execute brand awareness campaigns across multiple formats including TV commercials, digital brand ads, and corporate content
• Own the creative vision from briefing through production to final delivery
• Present creative concepts and campaign strategies to clients with clarity and conviction
• Ensure all campaign deliverables meet the highest creative and production standards

Rebranding Projects

• Lead end-to-end rebranding initiatives for clients, including brand strategy, visual identity, verbal identity and rollout
• Collaborate with clients to understand their business objectives and translate them into compelling brand narratives
• Develop comprehensive brand guidelines and asset systems

Production Excellence

• Oversee video ad production from pre-production through post-production
• Demonstrate strong knowledge of filmmaking principles including direction, cinematography, editing, and sound design
• Work closely with production teams, directors, DOPs, and editors to bring creative visions to life
• Manage production budgets and timelines effectively

Creative Development

• Write compelling scripts, taglines, and brand narratives that connect with target audiences
• Develop storyboards and creative treatments for client presentations
• Stay ahead of creative trends in advertising, filmmaking, and brand storytelling

Team & Client Management

• Manage and mentor creative team members as the agency scales
• Build strong client relationships through exceptional work and clear communication
• Handle multiple projects simultaneously while maintaining attention to detail across all deliverables
• Act with urgency and a strong bias for action to meet tight deadlines

Core Skills

• Filmmaking Expertise: Strong understanding of direction, cinematography, editing, sound design, and production workflows
• Writing Prowess: Experience in Scriptwriting and brand storytelling.
• Video Production: Hands-on experience with ad production processes, vendor management, and production best practices
• Brand Thinking: Deep understanding of brand strategy, positioning, and identity systems
• Analytics : Crunching engagement data to read insights from it and build further hypotheses based on it.
• Managerial Excellence: Proven ability to lead teams, manage stakeholders, and drive projects to completion

Key Competencies

• High Ownership: Core team mindset with entrepreneurial spirit and accountability for outcomes
• Bias for Action: Ability to move fast, make decisions, and execute without getting stuck in analysis paralysis
• Extreme Attention to Detail: Obsessive about craft, quality, and ensuring nothing slips through the cracks
• Client-Facing Confidence: Comfortable presenting ideas, defending creative work, and building trust with senior stakeholders
• Multi-tasking Ability: Thrives in fast-paced environments managing multiple campaigns simultaneously

What We Offer

• Opportunity to be part of the core team and shape our creative direction
• Best in class compensation and ESOPs

Work Arrangement

• 6 days per week, work from office
• Bangalore Office