Director of AI Marketing

Job Title : Director of AI Marketing (CoTester)

Location: Pune / On-site

Department: Marketing

Reporting to: CMO / CEO

Experience: 812+ years (35+ years leading teams)

Type: Full-time

About CoTester

CoTester is building the next generation of AI-powered software testing enabling QA teams and engineering leaders to automate faster, test smarter, and ship with confidence. Were not just another test automation tool were creating an intelligent testing co-pilot that changes how modern teams build software.

Role Overview

Were looking for a Director of AI Marketing to lead and scale CoTesters marketing strategy focused on positioning, growth, and category creation. This role demands someone who understands AI-led product storytelling, can build high-impact GTM strategy, and can drive growth through content, community, partnerships, and performance marketing.

This is a leadership role where you will define the voice of CoTester, shape the narrative of AI in testing, and directly influence revenue growth.

Key Responsibilities:

1) AI Product Positioning & Messaging

Own CoTesters positioning, value messaging, and narrative in the AI testing space.

Translate complex AI capabilities into simple, high-impact customer stories.

Build differentiated messaging against competitors (AI testing, automation platforms, cloud

testing players).

2) Category & Thought Leadership

Establish CoTester as a category leader in AI-driven software testing.

Drive executive and brand credibility through content, speaking, and opinion-led marketing.

Create a repeatable system for thought leadership: blogs, LinkedIn, podcasts, webinars, reports.

3) Growth & Demand Generation

Build and scale acquisition channels (SEO, content, performance marketing, paid social, email).

Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems.

Improve conversion rates across funnel stages (lead trial/demo POC close).

4) PLG + Product Marketing Strategy

Work closely with Product and Engineering to launch AI features and enhancements.

Build GTM plans and product launch playbooks.

Improve onboarding, activation, and retention through lifecycle and in-product marketing.

5) Community, Partnerships & Influencers

Grow a community of testers, automation engineers, and QA leaders around CoTester.

Build partner marketing motions with consulting firms, QA communities, and tool ecosystems.

Collaborate with influencers and practitioners in QA/DevTools to drive adoption.

6) Team Leadership & Marketing Operations

Lead and scale a performance-oriented marketing team (content, demand gen, design, PMM).

Implement strong reporting and analytics dashboards (CAC, conversion, pipeline velocity, ROAS).

Drive experimentation culture: rapid iterations and campaign optimization.

How to Apply:

We want to hear from you! Please submit your resume to with the subject line: "Director of AI Marketing - TestGrid"

TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees