Director of Admissions

Admissions Director

Role Overview

The Admissions Director leads student recruitment and enrollment strategy, ensuring sustainable growth, quality intakes, and an excellent parent/student experience aligned with the institutions vision.

Key Responsibilities

• Define and execute annual admissions strategy and targets
• Lead, train, and monitor admissions & counseling teams
• Oversee end-to-end admission funnel (leads conversion onboarding)
• Set pricing, scholarships, and concession guidelines with leadership
• Drive marketing collaboration (digital, events, outreach, referrals)
• Ensure compliance, documentation, and audit readiness
• Analyze data, dashboards, and conversion metrics for optimization
• Maintain strong parent relationships and handle escalations

KPIs & Metrics

• Enrollments vs target
• Lead-to-conversion rate
• Cost per admission
• Counselor productivity
• Parent satisfaction (CSAT/NPS)
• Yield rate & retention

Skills & Competencies

• Strategic planning & data-driven decision making
• Team leadership and coaching
• Strong communication & negotiation
• CRM proficiency (e.g., Meritto, LeadSquared)
• Market intelligence & competitor analysis

Reporting Line

• Reports to: Director
• Leads: Admissions Managers, Counselors, Relationship Executives/Officers