Director of Account Management

Dentsu is a network designed for whats next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

We are now excited to invite applications for the role of Director - Account Management with our awesome team in Mumbai.

Designation- Director - Account Management- Digital

Experience - 8 - 9 Years+

Location- Mumbai

Key Responsibilities

Lead multiple project/brand(s) simultaneously, ensure optimum delivery and strong integration across the organization

Pilot projection plans (short term and long term) with key business/ brand partners to lead and execute innovative award-winning campaigns for leveraged growth of brand

Manage and meet revenue & budgeting for all key accounts

Heighten advertising revenue through innovative digital advertising and other monetization efforts

Enrich client-agency relationship, effectively engage with clients, understand their digital media engagement needs and objectives, devise an imperative plan of action to ensure successful execution

Lead the programming, management, measurement, monitoring, reporting of campaigns performance and recommend the foremost option to achieve enhanced and sustainable growth results

Drive brainstorming sessions for generating new and innovative growth strategies

Develop a deep understanding of the target audience to build customer personas thus identify how these different cohorts contribute to revenue

Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements

Drive innovative yet effective content marketing strategies to aid the brand/private labels/new launches

Oversee digital asset creation & management (videos, websites, mobile apps and more) as deemed necessary

Oversee management of creative process for digital media-specific design assets and intervene the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met

Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal /External teams Analyze digital assets of competitor in order to ascertain best practices and improvise implementation of similar to advantage

Amplify the focus on fundamentals of brands business and similarly identify new avenues to leverage brands business growth Proactively identify and evaluate emerging trends, technologies and insights; provide thought leadership and perspective for optimization and adoption where appropriate

Act as a digital media liaison for all internal and external stakeholders; ensure set commercials guidelines are met

Arbitrate to provide swift, astute and effective resolutions for scathing challenges, bottlenecks, client/customer escalations, campaign issues, etc.

Provide tactical assistance in online/offline publishing, PR activities and case studies on frequent basis

Determine the optimal staffing assignments in order to efficiently lead new business initiatives

Build, Drive and Superhead a large team of creative subordinates for respective key accounts focused on generating organic growth and direct revenues

Liaison and collaborate with external stakeholders for campaigns & projects to oversee and lead respective commercials and negotiations as required

Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing and final payment release for owned accounts

Establish a productive and empowering working environment with adhering control on minimum attrition rate thereby building a team which meets business and company goals

Strengthen knowledge-sharing for subordinates across all disciplines, provide with necessary trainings & tools to fortify their core expertise and aid in continued career growth

For apply please share your profiles and details at winsy.gulati@dentsu.com.

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Location - Mumbai