Director Media Planner

LOOKING ONLY FROM AGENCIES

Senior Media Planning (Offline Media Heavy)

15+ years of experience

CTC: Up to 50 - 55 LPA (depending on current CTC)

Must have worked on MMM (Market Mix Modeling), Consumer Research & Audience Measurement

Key Responsibilities

Strategic Media Leadership

Lead end-to-end integrated media planning and strategy across traditional, digital and emerging platforms.

Develop data-driven, insight-led media plans aligned with client business objectives.

Drive innovation and effectiveness in media planning and investment decisions.

Champion integrated thinking across channels including TV, Print, Radio, Digital, OOH.

Drive and lead new client pitches end-to-end, including strategy and final presentations. Client Leadership

Serve as a senior strategic partner to key clients and stakeholders.

Own and grow senior client relationships across the portfolio.

Lead business reviews, annual planning cycles, and strategic presentations.

Proactively identify growth opportunities within existing accounts. Portfolio & Team Management Manage a large integrated client portfolio with P&L or revenue responsibility.

Lead, mentor, and scale high-performing media planning teams.

Ensure planning excellence, process adherence, and quality of output across teams.

Collaborate with specialist units (Digital, Data, Performance, Content, Buying, Analytics). Business Growth & Collaboration

Support new business pitches and contribute to agency growth initiatives.

Work closely with cross-functional teams to deliver integrated solutions.

Drive adoption of tools, research, and measurement frameworks.

Represent the agency in senior client and industry forums where required.

Required Skills & Experience

15+ years of experience in media planning and strategy within media agencies.

Strong experience handling integrated media portfolios and large clients.

Demonstrated success in senior client leadership and stakeholder management.

Deep understanding of both traditional and digital media ecosystems.

Strong analytical, strategic, and commercial acumen.

Proven people leadership and team development experience.

Excellent presentation and communication skills.

Experience in integrated, data-led, and ROI-driven planning frameworks.