Lead and grow a team of marketing data analysts embedded in a Marketing organisation who will support and provide insights and direction to key Marketing partners.
Support marketing in the review and redefinition of critical metrics to track the performance of marketing programs.
Develop a strategy detailing the data enrichment opportunity across our marketing data in line with our data governance and ethics standards.
Provide expert consultation to senior leaders, driving priorities based on a holistic view of marketing, providing the analytics insights that enable them to make informed decisions.

Director Marketing Analytics