Director - Marketing & Admissions with International School

About the Role

We are seeking an experienced and dynamic Director Admissions & Marketing to lead student recruitment, branding, and outreach initiatives. The ideal candidate will be a strategic thinker with strong leadership skills, deep understanding of the education market, and proven expertise in driving admissions growth.

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive admissions and marketing strategies to achieve annual enrollment targets.
• Conduct market research to identify trends, competitor insights, and growth opportunities.

Admissions Management

• Oversee the complete admissions funnelfrom lead generation to onboarding.
• Drive process optimization, quality counseling, and high conversion rates.
• Implement CRM systems to track inquiry management and performance metrics.

Marketing & Brand Building

• Plan and execute integrated marketing campaigns across digital, social, print, and offline channels.
• Strengthen brand visibility through content creation, public relations, and digital engagement.
• Manage website and SEO/SEM strategy for improved outreach and lead flow.

Outreach & Partnerships

• Build and maintain partnerships with schools, colleges, corporates, and coaching institutes.
• Lead participation in education fairs, seminars, webinars, and other outreach events.
• Work closely with alumni and faculty for promotional initiatives.

Team Leadership

• Lead, motivate, and mentor admissions, marketing, and counseling teams.
• Set KPIs and conduct regular performance reviews to enhance team productivity.

Data-Driven Insights

• Track and analyze key metrics: leads, conversions, campaign ROI, and enrollment numbers.
• Present regular reports and insights to senior management for decision-making.

Budget & Vendor Management

• Plan and manage the annual marketing and admissions budget.
• Oversee relationships with agencies, digital partners, and event vendors.

Compliance & Governance

• Ensure adherence to ethical recruitment practices and regulatory requirements.
• Maintain accurate records, reports, and documentation.