Director - Growth & GTM (Gaming)

We are building a game-first, retention-led gaming ecosystem, not a hype-driven launch.

We are looking for a senior growth leader who can design, build, and run the entire GTM engine end-to-end, across strategy, channels, funnel design, team structure, and execution oversight.

This role sits one level below Head of Growth and acts as the primary owner of GTM design and day-to-day growth decisions.

This is not a marketing role.

This is not an ops role.

This is a build-the-machine role.

• Define the complete GTM strategy for the gaming ecosystem
• Own ICP & player segmentation by:
• Geography
• Behaviour
• Player maturity
• Design the end-to-end funnel:
• Acquisition Gameplay Activation Retention Trust Community Conversion
• Own public vs private messaging layers in line with compliance guardrails

You decide what the GTM machine looks like.

• Decide which channels to use, when, and why:
• Paid acquisition
• Influencer & creator ecosystems
• Community-led growth
• Organic & content loops
• Decide what is outsourced vs built in-house
• Own agency selection, briefing, and performance evaluation
• Make weekly scale/pause / kill decisions

You dont run channels, you decide if they deserve to exist.

• Own game positioning and narrative
• Define:
• Reward framing
• Trust-building progression
• What is visible vs private
• Work closely with product & ops to ensure:
• Monetisation follows retention
• No growth tactic violates trust or compliance

Revenue is a consequence, not the pitch.

• Work with Growth Ops to design leak-proof funnel tracking
• Define:
• Activation metrics
• Retention thresholds
• Trust signals
• Use data to:
• Identify drop-offs
• Diagnose player confusion
• Adjust GTM strategy in real time

If something breaks, you see it first.

• Design the GTM org structure:
• Roles to hire
• In-house vs agency scopes
• Define KPIs and ownership per role
• Mentor junior growth & ops talent
• Create operating cadence for:
• Weekly reviews
• Monthly strategy recalibration

You build the team after you design the machine.

• Running ads hands-on
• Writing social posts
• Managing day-to-day ops
• Chasing vanity metrics

This role is about judgment, architecture, and ownership.

• 812+ years experience in growth / GTM roles
• Hands-on background across:
• Paid growth
• Analytics
• Funnel design
• Community & creators
• Direct gaming experience (mobile, Web3, PvP, or live-ops driven products)
• Has built GTM engines from 0 scale
• Comfortable with ambiguity, ownership, and hard calls

This role is ideal for someone who:

Paid platforms, attribution tools, product analytics, CRM / ops systems, creator platforms, community tools.

Tools matter less than judgment and pattern recognition.

• Competitive senior-level base
• Performance-linked upside
• High autonomy and trust
• Direct line to Head of Growth
• Opportunity to define one of the cleanest GTM systems in gaming

If you:

• Want ownership
• Like building systems
• Believe growth should be disciplined, not loud

This role will feel like home.