Director / Associate Director - Graphic Design

Role Summary:

We are looking for a Creative & Design leader to manage and drive BDO Indias creative function end-to-end. This role owns creative strategy, concepting, and execution across campaigns and business priorities, working closely with internal stakeholders and external partners to deliver impactful, brand-compliant creative solutions across mediums - digital, video, presentations, print.

The role requires a strong balance of creative leadership + hands-on capability, along with campaign thinking, stakeholder management, vendor coordination, competitor benchmarking, and cost optimisation.

Key Responsibilities:

Creative Strategy & Campaign Leadership

• Own the creative strategy and design direction across service lines, solutions, and firm-wide initiatives.
• Formulating short and long term creative goals and strategies for the firm.
• Lead campaigns end-to-end: brief interpretation, ideation, concept development, design system creation, rollout, and optimisation.
• Develop and maintain creative frameworks, templates, visual language, and design standards aligned with the BDO brand.

Brand Strategy & Visual Identity

• Contribute to strengthening BDO Indias overall brand strategy, with a strong focus on enhancing brand visibility and market presence.
• Drive a cohesive and differentiated visual brand direction across all channels to reinforce brand recall and premium positioning.
• Identify strategic opportunities to elevate brand perception through impactful design-led initiatives and integrated creative approaches.

Ideation, Innovation & Market Benchmarking

• Drive fresh ideas and concepts for campaigns, content formats, and storytelling across channels.
• Conduct competitor/industry benchmarking to identify trends, gaps, and opportunities; translate learnings into actionable creative recommendations.
• Build rapid prototypes, mood boards, storyboards, and pilots to help stakeholders visualise and approve concepts faster.

Execution Excellence

• Ensure high-quality outputs across presentations, digital assets, social media, video/motion graphics, proposals, print collateral, and internal communications.
• Review and approve creative work to ensure quality, accuracy, consistency, and brand compliance.

Stakeholder & Project Management

• Work closely with various stakeholders to understand their goals and objectives and develop creative concepts and campaigns that effectively communicate the message and resonate with the target audience
• Manage multiple concurrent priorities - define scope, timelines, dependencies, reviews, and delivery plans.

Vendor & Cost Optimisation

• Own the vendor ecosystem (design partners, video production, print vendors, freelancers, etc.) including evaluation, briefing, output quality, timelines, and commercials.
• Identify opportunities for cost optimisation through smarter production planning, reuse frameworks, template-led delivery, and vendor negotiations without compromising quality.

Team Leadership

• Lead and mentor the design team - allocate work, guide creative thinking, build capability, and drive a high-performance culture.
• Contribute to hiring, onboarding, training, and team development programs.

Measurement & Continuous Improvement

• Track creative effectiveness using defined KPIs (turnaround time, adoption, engagement/response metrics where applicable, stakeholder satisfaction, rework reduction).

Qualifications:

• Bachelors degree in design /visual communication /communication design or related discipline. Masters degree (preferred)
• Excellent written and verbal communication skills.
• High ownership, curiosity, and ability to thrive in a fast-paced environment.
• prove delivery efficiency by strengthening systems, workflows, and templates.