Director

Title:Director, Sales & Marketing – RevX (DSP & AdTech)

Location: Flexible (APAC preferred)
Reports to: CEO / Head of Growth / Commercial Heads

Role Overview

We are seeking a Head of Marketing who will play a critical role in positioning RevX as a leader in AdTech, crafting compelling product messaging, and driving demand generation efforts through content, events, and field marketing. This is a senior marketing leadership position that requires hands-on execution, strong cross-border project management, and collaboration with product, sales, and account teams.
✔ Product Marketing – Translating complex AdTech solutions into compelling narratives.
✔ Content Strategy – Creating impactful thought leadership, case studies, and educational material.
✔ Field Marketing & Events – Driving brand visibility through industry conferences, roadshows, and webinars.
✔ Cross-Functional Project Management – Coordinating global marketing campaigns across multiple teams and geographies.

Key Responsibilities:

Product Marketing & Positioning

• Develop product messaging and value propositions that clearly differentiate RevX from competitors.

• Create sales enablement materials, including pitch decks, battle cards, and one-pagers.

• Work with the Product team to translate technical features into customer-centric benefits.

• Launch new product features with well-structured go-to-market strategies.

Content Marketing & Thought Leadership

• Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports.

• Develop SEO-driven content to improve organic visibility and inbound lead generation.

• Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums.

• Collaborate with internal experts to position RevX as a thought leader in App Retargeting & Programmatic Growth.

Field Marketing & Events

• Plan and execute industry conferences, networking events, and roadshows in key global markets.

• Manage webinars and virtual events to educate clients on programmatic best practices.

• Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities.

• Track and analyze event ROI to refine future engagement strategies.

Demand Generation & ABM (Account-Based Marketing)

• Align with the Sales team to run targeted campaigns that drive pipeline growth.

• Execute multi-channel lead generation strategies using content, paid media, and partnerships.

• Optimize email marketing and CRM-driven outreach to nurture high-value prospects.

• Measure MQL-to-SQL conversion rates to refine marketing tactics.

Cross-Border Project Management

• Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment.

• Manage external agencies, designers, and freelancers to scale content and creative production.

• Oversee budget allocation and marketing ROI tracking.

• Adapt strategies to regional market dynamics (APAC, EMEA, North America).

Required Skills & Experience(Must):

• 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS.

• Strong product marketing skills—ability to simplify technical concepts.

• Experience in content marketing, event execution, and sales enablement.

• About Company

  Affle is a global technology company specializing in mobile advertising and app marketing solutions. Through AI-driven platforms, Affle helps brands engage with customers more effectively and efficiently, offering services in areas like mobile user acquisition, retargeting, and programmatic advertising.