Director- Account Management - Digital Planning
dentsu
5 - 10 years
Gurugram
Posted: 17/12/2025
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Job Description
Key Responsibilities
- Client Engagement & Strategy
- Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.
- Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.
- Media Planning & Execution
- Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).
- Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.
- Optimization & Analysis
- Track and analyze campaign performance; conduct post-campaign evaluations and optimization recommendations.
- Identify trends, insights, and opportunities for efficiency improvements and budget reallocation.
- Team Leadership & Coordination
- Guide and mentor planning teams; oversee resource allocation and project delivery timelines.
- Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration.
- Industry Intelligence & Innovation
- Stay current on digital media advancements and channel innovations (e.g., vendor tools, programmatic formats).
- Network with vendors and partners, leveraging proprietary tools and participating in industry forums.
Essential Qualifications & Skills
- Experience : 8 +years in digital media planning, preferably within an agency setting.
- Education : Degree or diploma in Marketing, Advertising, Media, or related fields.
- Channel Expertise : Deep knowledge of digital ecosystemsGoogle Ads, Meta, DV360, Amazon DSP, Sizmekand analytics tools like Google Analytics, SimilarWeb, Comscore.
- Analytical Acumen : Strong analytical skills to interpret performance metrics and optimize campaigns.
- Communication & Leadership : Excellent verbal and written communication, stakeholder management, and team leadership abilities.
- Planning & Project Management : Proven capability in strategic planning, timeline adherence, and multitasking.
- Client-facing Skills : Proficient in client servicing, negotiations, and proactive query resolution.
Adaptability : Comfortable in dynamic environments, meeting deadlines under pressure.
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