Direct Marketing Executive - Field Marketing | Euler-SS Motors (Authorised Dealership), Coimbatore

Role Summary

We are looking for an energetic and result-drivenDirect Marketing Executiveto strengthen Euler-SS Motors on-ground presence. This role focuses on field marketing activities, direct customer engagement, and lead generation to support sales growth.

Success in this role means actively creating awareness about Euler-SS Motors EV products, generating quality leads, and supporting the sales team in converting prospects into customers. This position plays a vital role in expanding our reach at the grassroots level.

Key Responsibilities

• Execute on-ground marketing activities such as roadshows, field campaigns, and product promotions.
• Engage directly with potential customers to explain product features, benefits, and value propositions.
• Generate and qualify leads through field visits, events, and local activations.
• Support the sales team by sharingaccuratecustomer information and follow-up details.
• Coordinate with internal teams for campaign planning and execution.
• Collect market feedback, customer insights, and competitor information.
• Maintain daily activity reports and lead data using provided tools or CRM.
• Ensure brand visibility and consistency during all field marketing activities.

What Success Looks Like in This Role

• Consistent generation of quality leads from field activities.
• Increased brand awareness in assigned territories.
• Strong coordination with the sales team for lead conversion.
• Positive customer engagement and feedback.

Qualifications & Skills

• 1-3 years of experience in direct marketing, field marketing, oron-ground promotions (automobile/EV industry preferred).
• Strong verbal communication and interpersonal skills.
• Confidence in approaching and engaging with customers.
• Ability to work independently and in field-based environments.
• Basic understanding of sales and marketing processes.
• Familiarity with CRM or lead tracking tools is an added advantage.

Education & Experience

• Bachelors degree in marketing, business, ora relatedfield (preferred).
• Prior experience in automobile, EV, FMCG, or field sales marketing is a plus.

Candidates based in Coimbatore will be preferred.

Interested candidates can contact us at:+91-7397756999

Drop your resume athr@platinumsoftware.co.in