Digital Strategist

Job Title: Digital Strategist

Designation: Senior Manager

Experience Minimum 8 to 9 years

Role Overview

We are looking for a highly driven Digital Strategist to lead the end-to-end digital growth roadmap for the brand. The role will be responsible for driving website conversions, year-on-year digital revenue growth, and full-funnel performance marketing across owned and paid digital platforms.

The ideal candidate should combine strategic thinking, data-driven decision-making, and hands-on execution expertise across programmatic advertising and emerging digital platforms.

Digital Growth & Website Conversion Strategy

• Own and execute the digital roadmap to enhance website performance, CRO, and end-to-end user experience from discovery to booking.
• Drive YoY growth in website-led revenue across tickets, season passes, add-ons, and experiences.
• Lead CRO initiatives including A/B testing, landing page optimization, heatmaps, funnel diagnostics, and personalization in partnership with UX, tech, and product teams.

Performance & Programmatic Advertising

• Plan, execute, and optimize programmatic campaigns across display, video, native, and OTT platforms to drive scale and efficiency.
• Own paid media strategy across Meta, Snapchat, Google (Search, Display, YouTube), and emerging performance channels.
• Manage large performance budgets with a strong focus on ROI, attribution modeling, creative effectiveness, and cost efficiency.

Platform & Channel Expertise

• Demonstrate deep hands-on expertise in Meta Ads Manager, Instagram, Snapchat Ads, and other social and performance platforms.
• Pilot new-age platforms, creator-led advertising, retail media, and innovative ad formats relevant to youth, families, and experience seekers.
• Build robust audience strategies using first-party data, retargeting, lookalikes, and contextual targeting.

Analytics, Reporting & Insights

• Own performance dashboards and reporting for leadership reviews and strategic decision-making.
• Leverage GA4, Google Tag Manager, Meta Analytics, heatmaps, and attribution tools to track and optimize performance.
• Translate data into actionable insights to continuously refine campaigns across the full customer journey.

Cross-Functional Collaboration

• Collaborate closely with Brand, Tech, CRM, and Offline Marketing teams to deliver integrated campaigns.
• Align digital strategies with seasonal calendars, park launches, events, offers, and new attractions.
• Support lifecycle, remarketing, and retention initiatives to improve frequency, repeat visits, and customer lifetime value.

Experience & Skills

• 812 years of experience in digital strategy, performance marketing, or growth roles, with a proven record of scaling website conversions and online revenue.
• Strong hands-on expertise in programmatic advertising, paid social platforms (Meta, Instagram, Snapchat mandatory), and managing large media budgets with agencies.
• Deep understanding of CRO, funnel optimization, analytics, and attribution, with a strategic yet execution-focused mindset.

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