Digital Specialist (Real Estate)

Experience: 1.5 to 2 years (Agency background only)

Location: Andheri West, Mumbai (On-site)

We are looking for a Paid Media Specialist Real Estate who will own end-to-end paid media execution for our real estate vertical. This is a hands-on, performance-driven role with clear ownership of campaign planning, execution, optimisation, automation, reporting, and client coordination.

You will work exclusively on real estate campaigns , focusing on lead generation, project launches, and sustained performance outcomes.

• Plan, execute, and manage paid media campaigns on Meta (Facebook & Instagram) and Google Ads
• Own campaign budgets, bidding strategies, targeting, and optimisation to maximise ROI
• Align media strategy with project stage, location, and sales objectives

• Create and optimise campaigns for lead generation, launches, and brand visibility
• Conduct A/B testing on creatives, ad copies, audiences, and bidding strategies
• Monitor performance daily and make data-driven optimisation decisions

• Write compelling ad copies aligned with real estate positioning and campaign goals
• Work closely with design and content teams to develop high-performing creatives
• Provide clear creative direction based on performance insights

• Set up and manage automation workflows using tools such as Zapier, WATI, Engati, Zoho, Salesforce , or similar
• Ensure accurate lead capture, tracking, and CRM integration across platforms
• Maintain data hygiene and funnel visibility from lead to handover

• Act as the primary point of contact for paid media updates and performance discussions
• Prepare and present weekly and monthly performance reports with actionable insights
• Ensure transparent communication, clear timelines, and performance accountability

• 1.5 to 2 years of hands-on paid media experience (agency experience with real estate clients preferred )
• Strong working knowledge of Meta Ads Manager and Google Ads
• Proven ability to optimise campaigns based on data and performance metrics
• Exposure to CRM integrations and lead management workflows
• Masters degree or relevant certification in digital marketing (preferred, not mandatory)

• Generalist digital marketers working across multiple industries
• Candidates looking for a learning-only, support, or backend role
• Individuals uncomfortable with daily performance accountability and lead quality ownership
• Those who avoid client interaction or responsibility for outcomes
• Anyone not suited for a sales-driven, fast-paced real estate environment

This role requires ownership, discipline, and outcome-focused execution .

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