Digital Planning Senior Manager

Role Summary

Lead digital media strategy and planning across key brands, delivering insight-led, performance-driven solutions across the digital ecosystem.

Key Responsibilities

• Own end-to-end digital planning across Display, Video, Search, Social, Programmatic, and Emerging Media.
• Translate client business objectives into robust digital strategies and integrated media plans.
• Lead senior client conversations, reviews, and strategic presentations.
• Partner with platform and publisher teams to drive innovation and value.
• Manage, mentor, and develop a high-performing digital planning team.
• Oversee execution governance, optimization frameworks, and post-campaign analysis.

Experience & Skills

• 710+ years of digital media planning experience in a media agency.
• Strong understanding of the digital media ecosystem and performance metrics.
• Proven people leadership and stakeholder management skills.
• Excellent communication, storytelling, and commercial acumen.
• Proficiency with tools like ComScore, SimilarWeb

Location: Mumbai / Gurugram