Digital Mktg Advisory Specialist
Accenture
2 - 5 years
Mumbai
Posted: 19/03/2025
Job Description
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:4 to 7 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is email marketing tool, Create cross-channel campaigns easily. The role will be aligned to create/deploy/QA/Develope email campaigns.
What are we looking for? • Braze Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Braze features, including Canvas, Intelligence Suite, and Liquid. • Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. • CRM Integration: Experience in integrating Braze with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. • SQL: Proficiency in SQL to customize email content, create complex data filters, and perform advanced data manipulations. • Team Leadership: Strong leadership skills to guide and mentor a team of Braze developers and administrators. • Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. • Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders • Braze Certifications: Relevant Braze certifications, such as Braze certified Marketer or Braze certified Digital Strategist. • Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. • API Integrations: Understanding of API integration concepts to facilitate data exchange between Braze and other platforms. • Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. • Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. • Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies.
Roles and Responsibilities: •Documentation and Training: • Create technical documentation, guidelines, and best practices for Braze usage. Conduct training sessions to upskill the marketing and technical teams on Braze functionalities. Stay Updated with Braze Trends: • Keep abreast of the latest updates, features, and trends in Braze to suggest innovative solutions and improvements. Work Orchestration and Data hygiene: • Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. • Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. • Complete all required reports so that accurate numbers are reported to both client and leadership.Any Graduation
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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