Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Programmatic Campaign Management
Designation: Digital Mktg Advisory Analyst
Qualifications:Any Graduation
Years of Experience:3 - 5 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, Amazon etc. Manage setup of campaigns in Campaign Manager as needed Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. Leverage first party and third-party data for targeting and insights. Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution. Recommend forward thinking strategies and innovations. Proactively working with client services on campaign set-up and optimization strategy. Manage relationship with platform support teams to continually bring innovation to product and communicate updates
What are we looking for? Bachelors degree 3 to 5 years of experience working at a media agency Knowledge of DSP platforms: The Trade Desk and DV360, Amazon required Advanced computer skills: Microsoft tools and Excel a must
Roles and Responsibilities: Be proactive: Show interest in constantly learning and growing Be organized: Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion Experience mentoring and guiding assistants/associates Sociable and outgoing lots of communication with outside vendors required Strong written and verbal skills, ability to communicate in person and through phone and emails Detail-oriented with strong attention to follow through Ability to be flexible and a team player Willing to work in night shift Enjoys fast paced work environment