Key Responsibilities

1. Product & Experience Ownership

Define and lead the product roadmap for digital platforms

(website, mobile, and app).

Deliver seamless, fast, and personalized customer experiences that drive

conversion and retention.

Lead continuous experimentation, A/B testing, and UX improvements using

data-driven insights.

Collaborate with marketing and creative teams to ensure platform

experiences support brand storytelling and campaign objectives.

2. UI/UX Leadership

Build and mentor a customer-first design team that blends aesthetic

excellence with usability.

Translate customer behavior and analytics into actionable interface and

journey designs.

Maintain consistent brand expression across all digital touchpoints.

3. Digital Merchandising & SEO

Lead digital merchandising to optimize product visibility, discovery, and

conversion.

Drive SEO excellence across categories, content, and technical optimization

to grow organic traffic.

Work cross-functionally with category and marketing teams for product

positioning and launch execution.

4. Technology & Data Enablement

Oversee or collaborate on front-end and back-end technology evolution

with the CTO.

Build and maintain a high-performance digital stack integrating commerce,

analytics, and personalization tools.

Leverage AI/ML, automation, and analytics for predictive insights and

experience optimization.

5. Leadership & Collaboration

Build and scale cross-functional teams across product, design, merchandising,

and SEO.

Collaborate closely with CMO, CTO, and COO to drive unified growth and

experience outcomes.

Define key performance metrics conversion, NPS, LTV, repeat rate

and ensure consistent delivery.

Act as a digital transformation partner to the CEO, driving data-driven

decision making and operational efficiency

Digital Merchandising head