Digital Media Planner

Company:

Starcom is a global media planning and communications agency with over 80 years of legacy and 7,000+ employees worldwide, part of Publicis Media under Publicis Groupe. The agency focuses on leveraging data, technology, and consumer insights to drive business growth for global brands such as P&G, Samsung, Coca-Cola, Visa, and Novartis.

Role Overview:

The Digital Media Planner will manage end-to-end digital media planning and campaign execution for key client accounts. The role involves client servicing, campaign optimization, performance tracking, and coordination with internal teams to deliver effective media strategies aligned with business goals.

Key Responsibilities:

• Lead digital media planning and campaign delivery for assigned brands
• Manage day-to-day client communication and campaign optimization
• Develop media strategies, implement campaigns, and track performance against KPIs
• Present media plans and insights to clients
• Collaborate with internal teams and vendors to drive campaign success
• Support team development and ensure smooth team operations

Experience Required:

• 4-8 years in digital media planning, preferably in a media agency
• Experience managing end-to-end digital campaigns
• Platform exposure to Google, Facebook, Programmatic, and publisher ecosystems

Key Skills:

• Media strategy and campaign execution
• Analytical thinking with strong communication and presentation skills
• Stakeholder and client management
• Knowledge of media tools such as DV360, Google Ads, Facebook Ads, Comscore, GWI, and Similarweb
• Ability to manage multiple projects in a fast-paced environment.