Digital Media Planner

We Are Hiring | Digital Media Planner | Mumbai

Experience Required:

24 years of experience in digital media planning, preferably from a media/advertising agency background.

Role Overview:

The role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives.

Key Responsibilities:

• Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
• Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
• Coordinate with vendors and platform partners to ensure readiness before campaign launch.
• Monitor ongoing campaigns and share regular performance reports with actionable insights.
• Drive campaign optimisation through continuous tracking and course correction.
• Maintain and update campaign data on dashboards accurately and regularly.
• Conduct post-campaign analysis and present key learnings to clients and internal teams.
• Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
• Track campaign spends and ensure delivery within allocated budgets.
• Research new platforms and features to enhance digital strategy effectiveness.
• Support new business pitches through data inputs and presentation development.

Key Skills & Expertise:

• Strong understanding of digital media planning and campaign execution.
• Knowledge of performance marketing and optimisation techniques.
• Analytical mindset with the ability to derive insights from campaign data.
• Good stakeholder management and communication skills.
• Ability to manage multiple campaigns in a fast-paced environment.

Tools & Platforms:

• Platforms: LinkedIn, Twitter (X), Instagram
• Analytics Tools: Google Analytics, Adobe Analytics
• Tools: Similarweb, Google Suite
• Ad Platforms: Meta (Facebook) Business Manager