Digital Media Planner

Responsibilities

Collect and analyze market data

Identify target audiences and understand their behavior and habits

Understanding of TGI tools

Create a Media Multiplier strategy and an approach to achieve the marketing KPIs

Interact and engage with multiple stakeholders to understand the campaign objectives

Create Digital Media and Performance approach presentation to support Business team for a client pitch

Coordinate with the operations team to manage the digital media campaign reporting & optimization- Biddable and non-biddable

Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.

Develops and fosters strong relationships with media partners/Publishers.

Evaluates media opportunities and presents media plans with rationale

Handles all digital media billing using monthly tracking reports and invoice reconciliation

Evaluate the success of media strategies and campaigns