Digital Media Manager

Yellow Straw Advertising specializes in delivering comprehensive brand strategy, planning, and growth solutions. With a focus on advertising and events, the company creates innovative campaigns that drive meaningful engagement and elevate brand visibility. It provides customized marketing strategies that align with client needs and market trends, ensuring measurable results. Yellow Straw Advertising is committed to excellence in crafting unique and effective branding experiences.

The Digital Media Manager is a full-time, on-site role based in Delhi, India. The role involves managing end-to-end digital media campaigns, developing digital strategies, overseeing media planning, and implementing digital marketing initiatives to drive business objectives. Additionally, the Digital Media Manager will coordinate and optimize social media marketing efforts to ensure impactful audience engagement.

• Proficiency in Media Planning and development of strategic media frameworks
• Strong understanding of Digital Strategy, including campaign execution and performance tracking
• Expertise in Social Media Marketing and leveraging digital platforms for brand outreach
• Experience in Digital Media and Digital Marketing, including content and ad creation
• Strong analytical skills and the ability to monitor and optimize campaign performance
• Excellent leadership, team collaboration, and organizational abilities
• Bachelors degree in Marketing, Business, or a related field is preferred
• Previous experience in the advertising or media industry is a plus