Digital Marketing-Digital Banking-Net & Mobile Banking HO Team
Kotak Mahindra Bank
2 - 5 years
Kota, Mumbai
Posted: 02/03/2026
Job Description
Job Description:
Campaign Analytics Manager– Retail Assets Product
- 2+ years of Experience in campaigning or retail assets product
- Planning, monitoring and execution of campaigns
- Identify Right Channel, Right Mode and Right Time to reach out to customer
- Design innovative Ideas to improve campaign Repose Rate
- Customer Segmentation/Micro-segmentation using analytics techniques
- Optimization of Campaign Spends to improve C2I
- Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
- Use of external/internal alternate data
- Design Campaign Effectives Matrices and Effective Performance Monitoring
- Innovator with out-of-box thinking to provide analytical solutions to business problems
- Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
- Experience in working on SAS/SQL/Power BI will be preferred
Education Background: MBA, Masters from Tier I or Tier II institutes
Responsibilities:
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About Company
Kotak Mahindra Bank is one of India's leading private sector banks, offering a wide range of financial services including personal banking, corporate banking, investment banking, insurance, and asset management. Established in 1985 and headquartered in Mumbai, it is known for its innovative banking solutions, customer-centric approach, and strong focus on digital transformation. The bank caters to diverse customer segments, from individuals to large corporations, emphasizing trust, transparency, and growth.
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