Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Job Description – Zonal Head for Digital Adoption – Kotak Mahindra Bank

Digital team, within the Digital Distribution Org, is tasked with adoption of the “New Kotak Mobile App” across the customer base. The new app is far superior in customer experience, and built with customer at heart. This app needs to be adopted by customers, across channels, customer calling the call centre, customer walking inside the branches and customer assisted via the RM. In order to drive this in a focused way, we are forming a digital distribution leads, across 3 zones, West, North and South

A Zonal Head, Digital Adoption's job description focuses on driving digital adoption within a specific geographic region or zone. This role involves leading a team of cross functional people, developing and implementing strategies, and ensuring successful adoption of digital initiatives, products, or services, while achieving financial targets and maintaining compliance. 

Key Responsibilities:

Strategic Planning & Execution: Develop and implement digital adoption strategies for the region, aligning with overall company goals.

Team Management: Lead, mentor, and manage a team of digital adoption specialists, ensuring their performance and development.

Merchant/Customer Acquisition: Drive partnerships with local merchants, retailers, or customers to increase app penetration or digital adoption.

Performance Monitoring: Track and analyze key performance indicators (KPIs) related to digital adoption, such as GMV (Gross Merchandise Value), active users, transactions, etc.

Operational Efficiency: Ensure operational efficiency, compliance, and service quality at the ground level.

Cross-functional Collaboration: Work with other departments, such as marketing, analytics, product, and support, to ensure alignment and success.

Compliance & Reporting: Ensure compliance with regulatory requirements and internal policies, and provide regular reports to senior leadership.

Innovation & Continuous Improvement: Identify and implement new technologies and processes to enhance digital adoption, stay abreast of industry trends, and drive continuous improvement initiatives.

Financial Management: Prepare and manage the budget for digital adoption initiatives, monitor expenditures, and identify cost-saving opportunities. 

Skills and Qualifications: Leadership & Management: Proven ability to lead, motivate, and manage a team effectively.

Digital Strategy & Planning: Strong understanding of digital adoption strategies and principles.

Business Development & Sales: Experience in business development, sales, and/or customer acquisition.

Data Analysis & Reporting: Ability to analyze data, track performance, and generate reports.

Communication & Presentation: Excellent communication, presentation, and interpersonal skills.

Problem-Solving & Critical Thinking: Strong problem-solving abilities and critical thinking skills.