Digital Marketing Strategist & Client Servicing

Company Description

ThinkROI is driven by a mission to deliver exceptional returns on investments by building impactful brands and enhancing digital experiences. With a diverse team including artists, tech experts, SEO specialists, and marketing strategists, ThinkROI is committed to creating innovative solutions that stand out. Headquartered in Gurgaon, with branches in Mumbai, Bangalore and Mysore, we specialize in social media, performance marketing, creative services, influencer marketing, and martech. Our dynamic and passionate team strives to surpass expectations and transform client businesses while fostering a culture of support and collaboration. Join us in our journey to create groundbreaking results.

Role Description

We are looking for an experienced Digital Media Planning professional to lead integrated digital strategies for a marketing agency. The role requires strong client ownership, hands-on media planning expertise, and internal teams to deliver impactful brand and performance-led campaigns.

Key Responsibilities

• Own and manage client requirements related to digital media strategy, including biddable & non biddable platforms
• Develop end-to-end digital media plans aligned to campaign KPIs such as awareness, engagement, lead generation, and conversions
• Plan and execute cross-platform digital media strategies across social, search, display, programmatic, video, and emerging platforms
• Coordinate internally across departments to ensure seamless execution of campaigns, content calendars, and media deliverables
• Analyze campaign performance and present insight-led reports and recommendations to clients
• Manage negotiations with digital platforms, social publishers, and media partners
• Act as the primary point of contact for key accounts, ensuring strong client relationships and delivery excellence

Profile Requirements

• 2-4 years of relevant experience in digital media planning, and campaign strategy, preferably within a marketing or media agency
• Postgraduate degree or diploma in Advertising, Marketing, Communication, or a related field
• Strong understanding of digital media and audience planning frameworks
• Experience using data, tools, and technology to identify and engage key target audience segments

Preferred Skills

• Strong analytical and numerical skills with the ability to interpret data and derive insights
• Proficient in Excel for data analysis, reporting, and media planning
• Comfortable working with numbers, budgets, and performance metrics
• Excellent PowerPoint (PPT) skills for creating clear, impactful client presentations
• Strong research, problem-solving, and strategic thinking capabilities
• Clear and confident verbal and written communication skills
• Highly organized, resourceful, and able to manage multiple stakeholders
• Team-oriented mindset with the ability to work under pressure in a fast-paced agency environment
• Experience in performance-driven and programmatic media planning will be an added advantage