Digital Marketing Specialist (Real Estate)

Profile - Digital Marketing Executive (Real Estate)

Company: Duckman Studio Pvt. Ltd. (Channel Partner of Lodha Developers)

Location: Mumbai

Experience: Minimum 3 Years (Real Estate Mandatory)

Salary: As per industry standards + Performance-based incentives

About Company:

Duckman Studio Pvt. Ltd. is an authorized channel partner of Lodha Developers, focused on generating quality leads and driving sales for premium residential and commercial real estate projects.

Position Overview:

We are looking for a skilled and result-driven Digital Marketing Executive with strong experience in real estate lead generation. The ideal candidate should be hands-on, able to work independently, and have strong expertise in Google Ads and overall performance marketing.

Key Responsibilities:

Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube)

Generate high-quality real estate leads with focus on cost efficiency

Handle paid and unpaid marketing activities independently

Manage Facebook & Instagram ads for lead generation

Create and optimize landing pages in coordination with design/content team

Keyword research, ad copy writing, A/B testing, and conversion tracking

Monitor daily performance, budgets, CPL, and ROI

Lead nurturing strategy coordination with sales team

Manage remarketing and audience targeting campaigns

Basic SEO and organic lead generation support (if required)

Analyze campaign data and prepare regular performance reports

Stay updated with latest digital marketing and real estate trends

Mandatory Requirements:

Minimum 3 years of digital marketing experience in real estate

Strong expertise in Google Ads (mandatory)

Hands-on experience in lead generation campaigns

Ability to work independently without constant supervision

Good analytical and problem-solving skills

Preferred Skills:

Experience with Meta Ads (Facebook & Instagram)

Knowledge of CRM integration and lead tracking

Understanding of real estate customer journey

Basic knowledge of SEO and content marketing

Creative mindset with performance-driven approach