Digital Marketing Specialist- Media, Events and Conferences

Company Description

ArdorComm Media Group is a growing media organization connecting communities in Education, HR, Healthcare, Wellness, Governance, Media, Entertainment, and Art for B2B & B2C outreach, innovation, and socio-digital transformation through knowledge portals, webinars, events, and awards. ArdorComm Media Group partners with stakeholders to advance their business and strategic interests by fostering collaboration and innovation. We are passionate about co-creating, co-learning, and collaborating for growth and innovation.

Role Description

This is a full-time remote role for a Digital Marketing Specialist- Media, Events, and Conferences. The Digital Marketing Specialist will be responsible for developing and executing social media and digital marketing strategies, analyzing web analytics, managing online marketing campaigns, and ensuring effective communication with stakeholders. The role includes promoting media, events, and conferences through various online channels, creating compelling content, optimizing the digital presence, and measuring the success of digital initiatives.

Experience: Atleast 2 yrs of experience In events/ media industry

Job Location: Remote Job (*Preferred from Pune, Delhi NCR & Metro Cities)

Education: Graduate with Diploma or Certification in Digital Marketing/ Google Analytics/ AdWords

Salary/ Fee: Based on the skill sets & experience

JD/ Responsibilities:

• Excellent knowledge in digital marketing & social media marketing
• Solid knowledge of web analytics tools to drive website traffic
• Social media posting and promotion
• Paid campaigns (Google, FB, LinkedIn) for lead generation and reach
• Skilled in SEO/ SEM, landing pages optimisation and A/B testing
• Proven work experience with email marketing for lead generation
• Expertise in mobile marketing and WhatsApp marketing
• Expert in generating Google analytics reports
• Measures and reports performance of all digital campaigns (ROI and KPIs)
• Knowledge of hosting webinars and virtual events via Zoom/ Webex/ Teams
• Website updating and content posting (Wordpress)
• Basic html-coding work (for websites, creatives and e-mailers)
• Creating newsletters (using html coding)
• Knowledge for basic designs using tools like Canva
• Excellent writing skills & strong communication skills
• Ability to work independently and remotely