Digital Marketing Specialist

We are looking for an experienced Meta Ads & Google Ads Specialist to manage, optimize, and scale performance marketing campaigns for our clients. The ideal candidate must be analytical, data-driven, and capable of delivering consistent, measurable results across multiple ad platforms.

Key Responsibilities

• Plan, create, and optimize campaigns on Meta Ads Manager and Google Ads.
• Manage Search, Display, YouTube, Performance Max, and Remarketing campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and lead quality.
• Implement and manage tracking through Google Tag Manager, Pixel, and Analytics.
• Perform A/B testing for ad creatives, targeting, and landing pages.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Collaborate with the creative team for high-performing ad copies and creatives.
• Stay updated with the latest platform updates, ad formats, and performance trends.

Required Skills & Experience

• 12 years of hands-on experience in Meta and Google ads management.
• Strong understanding of digital advertising metrics and analytics.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, GTM.
• Experience in managing budgets and scaling campaigns effectively.
• Strong analytical and problem-solving skills.
• Good communication and reporting abilities.
• Certifications in Google Ads or Meta Blueprint.
• Experience working in an agency or handling multiple client accounts.
• Basic understanding of landing page optimization and conversion rate improvement.

What We Offer

• Opportunity to work with diverse brands and industries.
• A performance-driven, growth-oriented work environment.
• Learning and upskilling opportunities.

CTA - 2.4 to 3.6 LPA