Digital Marketing Specialist – App Growth (Meta & Google)

Were hiring an experienced, performance-driven Digital Marketing Specialist to scale app installs and in-app purchases (IAP) for Shuru App.

Your core mission: drive high-quality users at the lowest CPI and maximize ROAS using Meta & Google Ads.

This role is ideal for someone who understands full-funnel app growthfrom install to purchaseand can take complete ownership of paid acquisition and optimization.

• Plan, build, and execute app install & in-app purchase campaigns across Meta (Facebook & Instagram) and Google (UAC, Search, Display, YouTube)
• Optimize campaigns to reduce CPI, CPA and increase ROAS & LTV
• Drive scalable growth for app installs, registrations, and in-app purchases
• Manage and allocate marketing budgets efficiently across channels
• Set up and analyze funnels using Firebase, Google Analytics, AppsFlyer/Adjust (or similar)
• Track and report key metrics: installs, retention, conversions, ROAS, cohorts
• Run A/B tests on creatives, audiences, bidding strategies, and landing flows
• Execute retargeting & re-engagement campaigns to improve repeat purchases
• Collaborate with product, content, and design teams for high-performing ad creatives
• Monitor competitors, ad trends, and platform updates to stay ahead
• Support SEO, push notifications, WhatsApp, and email marketing initiatives when needed

• 25 years of hands-on experience in performance marketing
• Strong expertise in Meta Ads & Google Ads for app installs and IAP
• Proven experience optimizing CPI, CPA, and ROAS
• Working knowledge of Firebase, Google Analytics, Google Tag Manager
• Experience with app attribution tools (AppsFlyer, Adjust, Branch, etc.)
• Solid understanding of audience targeting, retargeting, and funnel optimization
• Comfortable with data analysis, Excel/Sheets, and reporting
• Ability to manage multiple campaigns independently
• Experience in e-commerce or high-growth app startups is a big plus

• Be part of a VC-backed startup with 30M+ installs
• Founders who have previously scaled apps to 100M+ installs
• Direct ownership of app growth & revenue impact
• Fast-paced environment with high learning & decision-making freedom
• Collaborative team culture with real growth opportunities

Send us:

• Your resume
• A portfolio or brief summary of past app campaigns (CPI, ROAS, scale achieved)

Lets grow Shuru Appfaster, smarter, and profitably.