Digital Marketing Specialist

Company Description

Aimlay is a leading global platform that provides educational and writing support services, empowering working professionals and experiential learners to achieve their academic and professional goals. With partnerships with renowned universities worldwide, Aimlay offers a wide array of programs from Matriculation to Ph.D. while validating real-world knowledge through experiential learning opportunities. With over a decade of experience, Aimlay assists Ph.D. aspirants from admission to completion, supported by dedicated counseling services and collaborations with global institutions. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to enabling quality and transformative education accessible for all, aligning with Sustainable Development Goal 4.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Delhi. The Digital Marketing Specialist will be responsible for planning and executing digital marketing strategies, developing engaging social media content, analyzing web traffic metrics, and managing online marketing campaigns to ensure maximum brand visibility. The role also involves close collaboration with the marketing and content teams to create targeted campaigns to drive customer engagement and support recruitment goals.

Qualifications- Minimum 10 years of experience in Digital Marketing

• Proficiency in Marketing Operations, Digital Marketing, and Online Marketing
• Proficiency in ZOHO CRM
• Proficiency in Lead scoring, Triggered Campaigns, Email Campaigns
• Strong analytical skills with expertise in Web Analytics to measure and optimize campaign performance
• Experience in the education is a plus

Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058

Regards

Surbhi Jain