Digital Marketing/Performance Marketing [LinkedIn,Google, Meta)]

Are you a data-driven B2B marketer with a passion for scaling online businesses for international regions? We are looking for an experienced Digital Marketer to lead our digital growth strategy across platforms for the international market.

Job Responsibilities:

Build & Scale paid media strategy (Google, LinkedIn, Meta) pipeline (Qualified Leads) & revenue.

Lead $25000+/month campaigns, optimize CPA/CPL/ROAS.

Responsible for maintaining industry benchmarks for CPL, CPMQL, CPDemo, CP Proposal & CAC.

Drive B2B lead generation through targeted digital initiatives & cross-channel campaigns across search, social, display, and affiliates.

Align closely with Sales/Demand Gen on pipeline impact

Drive experimentation, CRO, and funnel optimization

Own audience strategy, reporting, and attribution

Leverage analytics to design personalized campaigns and enhance CRM efficiency.

Monitor, analyze, and optimize campaign performance with actionable insights.

Collaborate with creative, sales, and product teams to align marketing with business goals.

What were looking for

Someone who knows how to how to build B2B lead funnel from the international Market (Saas or IT Domain)

58 years of experience in Performance / Paid Acquisition / Demand Gen (mandatory experience of B2B lead generation from South-east Asia & MENA Region or globally).

Strong B2B SaaS track record (esp. South-east Asia & MENA Region)

Owned seven-figure monthly budgets, full-funnel strategy

Strong expertise in performance marketing, paid media, and digital analytics tools (Google Analytics, SEM, social media ads).

Deep Google Ads + LinkedIn Ads expertise

Hands-on experience with cross-channel campaigns & marketing automation tools.

Hands-on with HubSpot, Salesforce, GA4, A/B testing

A creative thinker with strong communication, and problem-solving skills

Who we are

At Meritto we believe in building more than just solutions. Were redefining the way education connects with technology. As one of IndiaLargest Vertical SaaS + Embedded Payments platform, were on a mission to build the Digital Backbone of Education Institutions by simplifying how educational organization runs from enrollment to lifecycle, advancement to finance, and beyond. Having mastered the art of student acquisition, were now expanding our horizons to cover the entire spectrum of running an educational organizationfrom managing the student lifecycle to driving student success and outcomes. Whats our work culture like? We work from the office in a dynamic, inclusive, and merit-driven space fueled by the energy of collaboration and creativity coming together.