Digital Marketing Manager

Location: Mumbai

Experience: 2-3 years

Industry: Fashion / Apparel / Lifestyle (preferred)

About the Role

We are a growing fashion business operating acrossB2B, D2C e-commerce, and marketplaces . As we scale, we are looking for ahands-on Digital Growth & E-commerce Manager who can own execution, coordinate with agencies, and drive measurable growth across D2C and marketplaces.

This is not a pure strategy role. We are looking for someone who canthink, execute, and follow through .

Key Responsibilities

1 D2C Website Growth

• Own D2C sales growth through content, campaigns, and performance marketing coordination
• Improve website conversion rates through:
• 
  
• Better creatives
• PDP optimisation
• Content & video usage

• Work closely with creative team to ensure commerce-focused content
• Monitor traffic, conversion, AOV, and repeat purchase metrics

2 Marketplace Scaling (Myntra, Amazon, etc.)

• Drive sales growth on marketplaces through:
• 
  
• Catalogue optimisation
• Creative improvements
• Campaign & sale planning
• 
  
• Coordinate AI catalogue initiatives (e.g., Myntra Swift)
• Track marketplace performance and identify growth levers
• Work with internal teams to improve visibility and conversion

3 Performance Marketing & Agency Coordination

• Act as the single point of contact for performance marketing agencies
• Translate business goals into clear briefs for agencies
• Monitor ROAS, CAC, spends, and performance reports
• Challenge data, ask the right questions, and optimise spends

4 Social Media Strategy & Direction (Sarha Brand)

• Define social media direction aligned with sales and brand goals
• Create monthly content themes and priorities
• Guide creative interns and ensure output quality
• Ensure consistency across platforms (Instagram, etc.)

5 Internal Coordination & Execution

• Work with:
• 
  
• UGC & coordination intern
• Creative interns & designers
• 
  
• Convert ideas into clear weekly priorities
• Ensure timelines are met and output is measurable

What Were Looking For

• 23 years of experience inD2C / E-commerce / Marketplaces
• Hands-on experience withperformance marketing agencies
• Strong understanding offashion, content, and digital commerce
• Comfortable working in agrowing environment
• Execution-focused, detail-oriented, and commercially minded
• Able to work independently and take ownership

Nice to Have

• Experience in fashion, apparel, or lifestyle brands
• Marketplace exposure (Myntra, Amazon, etc.)
• Ability to analyse numbers and take action
• Experience working with creative teams

Why Join Us

• Opportunity to own and scale a growing fashion business
• High visibility and direct interaction with the founder
• Fast learning, high responsibility role
• Scope to grow into a senior digital leadership position