Digital Marketing Manager

Purpose of the role

We are looking for a digital media expert to run and drive the digital paid media campaigns cutting across branding, performance, programmatic practices. The candidate must bring hands-on experience of planning and executing campaigns on biddable, non-biddable & affiliate ecosystem, additionally having at least the understanding of partnerships and content marketing on digital for garnering new acquisition for the brand/s as well nurturing through their life-stages. Experiences with Global markets and/or premium-lifestyle brand will be an advantage as well.

Role Description

The candidate will be working across premium business' digital media campaigns to drive defined funnel KPIs - motorcycle, merchandise & accessories

Drives brand building through digital campaigns/ innovations/ collaborations - with an understanding of aspirational/ luxury consumer behaviour

Drives BAU campaigns with Internal stakeholders & partner agencies across performance, hyperlocal, consideration building domains

Develop and drive end-to-end campaign strategies with the partner agencies for SEM, Programmatic, Display, Social, Affiliate and other growing channels via test & learns

Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability from the marketing spend

Works with brand teams, digital development teams, agencies to drive the mandate of digital aided retail

Brings understanding of 1st, 2nd and 3rd party consumer data.

Brings understanding of Programmatic, CDP, DMP, DSP.

Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

Brings curiousity & hunger towards digital marketing best practices, the latest tools and systems.

Deep understanding and experience in using data across channels to build customer centric, cross channel digital plans