Digital Marketing Manager

Job Requirements

Job Title: Digital Marketing Manager

Company Name: Titan

Job Type: RP (Regular/Permanent)

Job Category: Watches & Wearables - Marketing

Department: Marketing - Fastrack

Location: Bengaluru, Karnataka, India

About the Role:

Have you ever paused endless scrolling just to analyze an ad's hook? Do ROAS, CPCs, and funnel details live rent-free in your head?

We're looking for a sharp, data-savvy Digital Marketing Manager who knows how to blend performance with brand and strategy with storytelling. Someone who gets digital marketing inside out, knows how to drive results on platforms like Meta and Google, and can work their magic across eCommerce channels like Amazon, Flipkart, and Myntra.

Bonus points if you've been part of a 0→1 journey - building growth engines from scratch and making quick, smart moves in a fast-paced setup.

What You'll Be Doing:

Media Planning & Execution:

• Own the media mandate for Fastrack and Vyb by Fastrack with a consumer-first approach driving top-of-mind recall & preference for the brand
• Plan, run, and optimize paid campaigns across Meta (FB/Instagram) and Google Ads (Search, Display, YouTube)
• Explore and test new media opportunities - from emerging ad platforms to audience-specific publisher networks - to uncover growth potential
• Drive full-funnel strategy - from brand discovery to purchase and retention
• Test creatives, tweak targeting, fine-tune budgets - and repeat.

E-commerce Marketing:

• Deliver on brand target for the e-commerce channel - through a full-funnel marketing plan
• Partnering with e-commerce channels to build a strong brand through fests & media properties - drive organic searches
• Plan & execute a full-funnel strategy for Vyb by Fastrack
• End-to-end planning & execution for mega sale events on e-commerce channels
• Build a strong brand presence on these platforms - ensuring the brand feels consistent, engaging, and instantly recognizable
• Manage ads and promotions across Amazon, Flipkart, Myntra to boost brand visibility
• Keep an eye on product listings, keywords, and deals - making sure everything's set up for success.
• Understand how these platforms work inside-out and use their ad tools to your advantage.

Campaign Planning & Management:

• Craft inspiring product & brand campaign briefs to achieve the brand/business target
• Crack brand idea for the campaign by working closely with creative partners
• Create the GTM plan and execute OTIF for the respective channel

Analytics & Reporting:

• Use platforms like Google Analytics, Meta Ads Manager, and e-commerce dashboards to track performance.
• Build reports that tell stories - not just throw numbers.
• Use data to tweak campaigns, audiences, creatives - basically everything.

Partner Collaboration:

• Cross-team alignment: Coordinate with internal teams to ensure campaign sync with product, ops, and marketplace timelines.
• Media agency management: Brief, review, and manage agencies to deliver high-quality, on-brand work.
• Creative partners: Drive strong campaign narratives by creating high-impact creatives & comms

If you are a passionate and results-driven individual with a strong background in brand management, we would love to hear from you. Join our team at Titan and be a part of shaping the future of our brand.

Work Experience

Who We're Looking For:

• 5-7 years of hands-on experience in digital marketing, especially performance and eCommerce.
• You've managed Meta and Google campaigns and have strong platform knowledge.
• You know your way around e-commerce channels.
• You're agile, analytical, and creative - all at once.
• You enjoy collaborating but are also great at running with things independently.
• Bonus: Exposure to new media platforms like Spotify, Reddit, OTT ads, etc

Education: A degree in Marketing, Business, Communication, or related field is preferred