Digital Marketing Manager
TCS
3 - 7 years
Mumbai
Posted: 31/05/2025
Job Description
Must have:
- MBA from a premium institute with 3 to 7 years of experience.
- Excellent communication and analytical skills.
- Develop and execute digital marketing strategies to achieve business goals, focusing on brand awareness and lead generation.
- Optimize website content and structure for search engines to improve visibility and drive organic traffic.
- Create engaging content for various digital channels, including websites, blogs, social media, and email campaigns.
- Plan and manage digital marketing campaigns across PPC, display advertising, email marketing, and social media platforms.
- Monitor campaign performance and analyze key metrics using tools like Google Analytics and Facebook Ads Manager.
- Manage social media accounts, schedule posts, and engage with the audience to increase brand visibility and customer engagement.
- Coordinate digital marketing efforts for product launches, developing launch plans and executing promotional activities.
- Segment email lists and personalize content to nurture leads and drive conversions through email marketing campaigns.
About Company
Tata Consultancy Services (TCS) is one of the largest multinational IT services and consulting companies in the world, headquartered in Mumbai, India. It operates in over 50 countries and is a part of the Tata Group, India's largest business conglomerate. TCS offers a wide range of services including software development, consulting, digital transformation, and business solutions, serving industries such as finance, healthcare, retail, and telecommunications. Known for its global reach, technological expertise, and innovation, TCS is consistently ranked among the top IT services companies globally.
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