Digital Marketing Manager

Company Description

Silkroute is a cutting-edge Cross Border Trade Tech Platform dedicated to empowering the Indian Exporters and Importers community. The company offers a wide range of financial and non-financial tools designed to facilitate efficient and streamlined trade processes. By using innovative technology, Silkroute aims to enhance accessibility and growth opportunities for its clients. Headquartered in India, the company is committed to supporting global trade and fostering sustainable business practices.

Role Description

TJob Title: Digital Marketing Executive / Manager

Company: Silkroutech Solutions Pvt Ltd

Location: [Onsite]

Experience: 25 years (flexible for the right candidate)

Employment Type: Full-time

About Silkroutech Solutions Pvt Ltd

Silkroutech Solutions Pvt Ltd is a growing services company providing specialized solutions to global clients, primarily in the India, US and Europe market. We are expanding our digital presence to strengthen brand visibility, lead generation, and customer engagement.

Job Summary

We are looking for a results-driven Digital Marketing professional to plan, execute, and optimize digital marketing initiatives across channels. The ideal candidate should have hands-on experience in lead generation, performance marketing, content strategy, and analytics, with a strong understanding of B2B services marketing.

Key Responsibilities

Digital Strategy & Execution

• Plan and execute digital marketing campaigns aligned with business goals
• Develop monthly and quarterly marketing calendars
• Identify target audiences and create campaigns to reach and convert them

Performance Marketing

• Manage and optimize paid campaigns on:
• Google Ads
• LinkedIn Ads
• Meta (Facebook/Instagram) Ads (if applicable)
• Monitor CPL, CAC, ROI, and conversion metrics
• Conduct A/B testing for ads and landing pages

SEO & Content Marketing

• Improve organic visibility through on-page and off-page SEO
• Keyword research, content planning, and optimization
• Coordinate blog posts, case studies, website content, and landing pages

Social Media & Brand Building

• Manage company presence on LinkedIn and other relevant platforms
• Build thought leadership and brand awareness for B2B audience
• Track engagement, reach, and follower growth

Email & CRM Marketing

• Plan and execute email marketing campaigns
• Lead nurturing and drip campaigns
• Maintain and analyze CRM/lead data

Analytics & Reporting

• Track performance using tools like Google Analytics, Search Console, Ads dashboards
• Prepare weekly/monthly performance reports
• Provide insights and recommendations for improvement

Required Skills & Qualifications

Must-Have

• 2+ years of hands-on experience in digital marketing
• Strong understanding of B2B services marketing
• Experience in lead generation and performance marketing
• Knowledge of SEO, SEM, and social media marketing
• Familiarity with tools like Google Analytics, Google Ads, LinkedIn Campaign Manager

Good to Have

• Experience marketing to Middle East, US or international clients
• Knowledge of marketing automation tools
• Basic understanding of website CMS (WordPress, Webflow, etc.)
• Content writing or coordination experience

Soft Skills

• Strong analytical and problem-solving skills
• Good communication and coordination abilities
• Self-driven and results-oriented
• Ability to work independently in a fast-growing environment

What We Offer

• Opportunity to work with global clients
• High ownership and visibility
• Learning and growth in a scaling organization
• Competitive compensation (based on experience)
• and drive innovation in marketing approaches.