Digital Marketing Manager

Designation: Digital Marketing Manager

Location: Noida

About SciAstra

SciAstra is Indias first and largest research community of 500,000+ science students. We help students crack IISc, IISER, NISER, and other top science institutes and were building the future of science education in India.

The Role

Were looking for a sharp, data-driven Digital Marketing Manager to own our online acquisition engine from paid campaigns to SEO-driven organic growth and scale it aggressively. This is a high-impact, high-visibility role reporting directly to the founders.

What you will own

Plan, execute, and optimize paid campaigns across Meta, Google, and YouTube owning CPL, ROAS, and CAC targets

Manage and optimize monthly ad budgets across all performance channels

Own the full marketing funnel from awareness to enrollment run A/B tests on creatives, landing pages, and flows

Work with the SEO and content team to drive organic traffic, clicks, and enrollments

Build and manage lead nurturing workflows via WhatsApp, email, and remarketing

Plan campaign calendars around exam-season demand windows (especially MarchMay)

Maintain real-time marketing dashboards and present weekly insights to leadership

Partner closely with the sales and counselling team to improve lead quality and enrollment conversion

What We are looking for

Must-have:

36 years of digital marketing experience, preferably in edtech or D2C

Hands-on expertise with Meta Ads Manager and Google Ads

Strong analytical mindset comfortable with GA4, GSC, and marketing dashboards

Experience managing 10L+ monthly ad budgets

Proven track record of reducing CPL while scaling lead volume

Good to have:

Experience with WhatsApp marketing tools (Interakt, Wati, or similar)

Familiarity with SEO fundamentals and content strategy

Prior experience at an exam-prep or edtech brand

Understanding of student purchase journeys and seasonal demand patterns

How Success is Measured

Cost per lead (CPL) month-over-month improvement

Return on ad spend (ROAS) across paid channels

Monthly enrollments sourced from digital marketing

Organic share of total leads generated

Why Sciastra

Direct ownership of the marketing function your decisions ship in days, not months

Performance-linked bonus tied to enrollment revenue

Close access to founders and leadership

Fast-moving, no-politics startup culture

Opportunity to build and lead a growing team as we scale