Digital Marketing Manager – Real Estate

We are looking for aresults-driven Digital Marketing Manager with experience in the Real Estate industryto lead our digital marketing initiatives and drive high-quality lead generation for property projects.

The ideal candidate will have strong expertise inperformance marketing, real estate lead funnels, and campaign optimization, with a clear understanding of digital platforms algorithms.

You will be responsible for planning, executing, and optimizing digital campaigns that generatequalified leads, site visits, and conversions.

Key Responsibilities

Performance Marketing

• Plan, launch, and managepaid digital campaignsacross platforms such as Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
• Develop targeted campaigns forproperty launches, ongoing projects, and promotional campaigns.
• Optimize campaigns to achievehigh-quality leads and lower cost per lead (CPL).

Real Estate Lead Generation

• Build and optimizelead generation funnelsfor property inquiries.
• Create and managehigh-converting landing pagesfor real estate campaigns.
• Ensure properlead tracking, CRM integration, and lead qualification processes.

Campaign Strategy & Planning

• Develop digital marketing strategies for:

New project launches

Brand awareness campaigns

Retargeting campaigns

Seasonal and festive campaigns

• Plangeo-targeted campaignsto attract potential buyers and investors.

Social Media Marketing

• Manage and grow the companys presence onFacebook, Instagram, LinkedIn, and YouTube.
• Plan and execute engaging content including:

Property highlights

Virtual walkthroughs

Testimonials

Project updates

• Coordinate with design and content teams for campaign creatives.

SEO & Organic Growth

• Work on improvingorganic visibility for real estate keywords.
• Optimize property listing pages and landing pages for search engines.
• Develop content strategies to attract potential homebuyers and investors.

Analytics & Performance Tracking

• Monitor campaign performance using tools such asGoogle Analytics, Meta Ads Manager, and Google Tag Manager.
• Track and analyze key metrics including:

Cost per lead (CPL)

Lead quality

Conversion rates

ROI on marketing campaigns

• Prepareweekly and monthly marketing performance reports.

Required Skills & Qualifications

• 36 years of experience inDigital Marketing
• Proven experience inReal Estate Marketing or Property Lead Generation
• Strong expertise inGoogle Ads and Meta Ads
• Experience withlanding page creation, optimization and conversion tracking
• Familiarity withCRM tools and marketing automation platforms
• Good understanding ofanalytics, performance metrics, and campaign optimization
• Excellent communication and analytical skills

Preferred Qualifications

• Experience working withreal estate developers, property portals, or marketing agencies
• Knowledge ofreal estate buyer journey and sales funnel

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Lead Quality and Conversion Rate
• Lead to Site Visit Ratio
• Campaign ROI
• Website Traffic Growth

Why Join Us

• Salary upto Rs. 8 LPA (In hand) + Incentives
• Opportunity to work onhigh-impact real estate marketing campaigns
• A fast-growing and dynamic work environment
• Opportunity to implementdata-driven marketing strategies
• Direct impact on business growth and brand visibility

Location:Wakad, Pune, Maharashtra

Experience:36 Years

Employment Type:Full-time

Industry:Real Estate