Digital Marketing Manager

About the Company

Pinakiin Designs is a leader in the Corporate Interiors / Design-Build industry, dedicated to enhancing spaces through innovative design and strategic execution. Our mission is to provide exceptional service and expertise, fostering a culture of creativity and collaboration.

About the Role

The Digital Marketing Manager will be responsible for driving Pinakiin Designs digital brand presence, online visibility, and thought leadership across platforms. The role will closely collaborate with Business Development, Design, and Leadership teams to position the company as a category expert in the corporate interiors and design-build ecosystem, while supporting sales enablement and market outreach initiatives.

Responsibilities

• Brand & Digital Presence
• Develop, manage, and continuously enhance the corporate website to reflect service capabilities, industry expertise, and brand credibility.
• Own and execute a comprehensive digital content strategy including blogs, project stories, videos, photography, case studies, and LinkedIn updates.
• Curate and publish thought-leadership content on workplace trends, design innovations, sustainability practices, and industry insights.
• Ensure consistency of brand tone, messaging, and visual identity across all digital platforms.
• Digital Campaigns & Performance Marketing
• Plan, execute, and optimize digital marketing campaigns targeting key decision-makers such as Corporate Real Estate Heads, Facility Directors, PMCs, Procurement, HR, and Admin teams.
• Manage engagement campaigns across LinkedIn, Google, industry platforms, and trade networks.
• Track, analyze, and report campaign performance to ensure ROI, lead quality, and brand impact.
• Marketing Collateral & Content Assets
• Create and maintain digital marketing assets including capability decks, project portfolios, service presentations, brochures, and RFP support material.
• Build standardized templates for case studies, testimonials, proof-of-capability documents, and award submissions.
• Project Documentation & Visual Content
• Maintain a structured digital repository of project visuals, videos, project data, client feedback, completion certificates, and recommendation letters for business development use.
• Plan and execute professional photoshoots and video shoots for completed projects with a strong storytelling approach.
• Internal & External Communications
• Lead consistent digital communication across platforms including website, social media, and client-facing documentation.
• Support internal communications such as employee engagement initiatives, culture stories, milestone announcements, and new project wins.
• PR, Media & Industry Visibility
• Drive digital PR initiatives and media visibility through industry publications, architecture and workplace platforms, awards, and interviews.
• Strengthen editorial relationships to enhance brand positioning and credibility.
• Sales Enablement & BD Support
• Work closely with the Business Development team on pitch decks, bid presentations, storytelling, and customized proposals.
• Conduct competitor analysis and continuously refine digital positioning strategies.

Qualifications

• Bachelors degree in Marketing, Digital Marketing, Mass Communication, or equivalent (from a premium institution preferred).
• Minimum years of experience in Digital Marketing / Corporate Communications, preferably in corporate interiors, real estate, architecture, construction, or allied industries.
• Strong understanding of B2B digital marketing, content strategy, branding, and performance marketing.
• Excellent communication, storytelling, and stakeholder management skills.

Required Skills

• Digital marketing expertise
• Content strategy development
• Brand management
• Performance marketing analysis

Preferred Skills

• Experience in corporate interiors or related industries
• Strong analytical skills
• Creative storytelling abilities