Digital Marketing Manager, Performance Marketing, Higher Education

Digital Marketing Manager Performance Marketing, Higher Education

About the Role

We are seeking a result-oriented and data-drivenDigital Marketing Managerto strengthen our education digital marketing initiatives. The role involves conceptualizing, executing, and optimizing digital campaigns to generate high-quality student leads and enhance visibility for our international university clients in India and South Asia.

What you need to do:

• Plan and manage performance marketing campaigns (Google, Meta, LinkedIn) targeting students across India & South Asia with an aim to generate leads leading to student recruitment.
• Drive qualified leads for international universities through innovative funnel strategies
• Analyze campaign performance and optimize ROI
• Develop creative digital content to strengthen brand visibility and engagement.

This position offers an exciting opportunity to work at the intersection ofhigher education and digital strategy, contributing directly to the global expansion of international universities and higher educational institutions (HEIs)

About T&A Consulting

T&A Consulting is a global advisory firm specializing inMarket Entry, Investment Promotion, and Higher Education Services. Headquartered inGurugram, India, with a global presence across theUK, Middle East, Europe, and the Americas, we work withinternational universities, government bodies, and economic development agenciesto enable their strategic expansion into India and South Asia.

Through ourEducation Practice, we support leading international universities instudent recruitment, in-country representation, institutional partnerships, campus set-up, digital marketing and brand visibilityin India and South Asia.

As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit.

Key Responsibilities

• Plan, implement, and optimizedigital marketing campaigns(Google, Meta, LinkedIn, YouTube, etc.) focused on student acquisition and engagement.
• Create performance marketing plan and execute with focused results.
• Develop and managelead-generation funnelsthat convert digital engagement into qualified inquiries.
• Manage paid media budgets and ensure optimalROI and cost-per-lead (CPL)performance.
• Collaborate with internal teams to createcompelling content, creatives, and landing pagesaligned with each universitys brand.
• Monitor, analyse, and report on campaign metrics to improve targeting and performance.
• Conduct competitor and trend analysis within the higher education digital landscape.
• Managesocial media strategyand enhance the digital visibility of university partners through consistent, impactful storytelling.

Desired Skills & Qualifications

• Bachelors degree inmarketing, communications, or related field(masters preferred).
• 36 years of hands-on experience indigital marketing / performance marketing, in theHigher Education sector, Education Agencies, Study Abroad is a must
• Proficiency inGoogle Ads, Meta Ads Manager, SEO/SEM, Analytics, and LinkedIn Campaign Manager.
• Familiarity withemail marketing tools (Mailchimp, HubSpot)andbasic design tools (Canva, Adobe Suite).
• Rich experience of managing social media channels, especiallyLinkedIn, Facebook and Instagram
• Strong understanding of digital funnels, CRM integration, and lead-nurturing workflows.
• Excellent communication and storytelling skills.
• Strong analytical and project-management skills.
• Creative mindset with a passion for measurable results.

What We Offer

• Opportunity to work withrenowned global universities and education brands.
• Exposure to international markets and multi-cultural teams.
• Dynamic, growth-oriented environment that values ideas, ownership, and innovation.
• Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organization
• Opportunities for vertical and horizontal professional growth within a well-defined career progression path
• Energetic and supportive working environment

If youre ready to craft impactful digital campaigns that connect students with global education opportunities -join us in shaping the future of international education marketing.