Digital Marketing Manager

About the Position

We are seeking a dynamic and results-driven Digital Marketing Manager to strategize, execute, and optimize our online marketing campaigns across performance channels, social platforms, CRM, and SEO. The role requires a data-driven marketer with strong creative instincts, preferably with experience in the textile and fashion industry.

About the Company

Nalli is a heritage brand in Indian ethnic wear, especially renowned for its exquisite silk sarees. With a legacy of over 90 years, Nalli has successfully blended tradition with innovation across its expanding online and offline presence. We are now looking to scale our digital footprint and e-commerce growth with an experienced Digital Marketing Manager to lead our digital journey.

Preferred Qualifications

• Bachelors or Masters degree in Marketing, Communication, or Digital Media
• Prior experience in the fashion, beauty, or lifestyle industry
• Knowledge of regional markets and festive buying behavior is a plus

Key Responsibilities

Performance Marketing

• Develop and manage performance marketing campaigns across Meta, Google, and other digital ad platforms
• Own the ROAS and CAC metrics for online sales
• Collaborate with the creative team for high-performing ad assets

Retention & CRM

• Plan and execute email marketing, WhatsApp, and SMS campaigns
• Drive customer segmentation and lifecycle marketing to increase LTV

Social Media & Content Coordination

• Oversee the social calendar and collaborate with brand/creative teams for posts and reels
• Coordinate influencer marketing and partnerships with regional content creators

SEO & Organic Growth

• Work with SEO consultants or manage on-page/off-page SEO strategies
• Optimize landing pages and product listings for organic visibility

Analytics & Reporting

• Track and report weekly/monthly performance across all digital channels
• Use tools like Google Analytics, GA4, Meta Ads Manager, and Shopify reports

E-Commerce Coordination

• Work closely with the merchandiser and web ops team for online product launches
• Ensure site readiness for campaigns, including banners, deals, and collections

Key Skills Required

• Proven experience in managing D2C marketing budgets and scaling digital revenue
• Strong command over Meta Ads, Google Ads, and performance metrics
• Hands-on experience with marketing automation tools and analytics
• Ability to blend data and creative storytelling
• Strong team collaboration and stakeholder management skills

Why Join Us?

• Be part of an iconic Indian brand in its digital transformation journey
• Opportunity to shape and lead digital strategy in a high-growth environment
• Work with passionate teams across design, tech, and heritage crafts

Job Location

Bengaluru, Karnataka

Contact Details:

Vidhya

Human Resources Manager