Digital Marketing Manager

Role Description

This is a full-time on-site role for a Performance Marketing Manager / Digital Marketing Manager located in Mumbai. The role involves will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns to drive customer acquisition, lead generation, and revenue growth. The role requires strong analytical skills, hands-on platform expertise, and the ability to scale campaigns while maintaining efficiency and ROI.

Educational Qualification

• Bachelors degree in Marketing, Business Administration, Communications, Commerce, or a related field
• Masters degree (MBA/PGDM in Marketing or Digital Marketing) preferred but not mandatory

Professional Qualifications & Skills

• 46 years of hands-on experience in performance/digital marketing
• Proven expertise in paid media platforms :
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B preferred)

Strong understanding of:

• Conversion Rate Optimization (CRO)
• Funnel strategy & customer acquisition
• Retargeting and audience segmentation
• Experience with analytics & tracking tools :
• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel & conversion APIs
• Ability to manage marketing budgets , ROAS, CAC, LTV, and scaling campaigns
• Strong knowledge of A/B testing , creatives, landing pages, and ad copies
• Working knowledge of CRM tools , marketing automation, and lead management systems.

• Strong analytical and data-driven mindset
• Strategic thinking with execution capability
• Excellent communication and stakeholder management
• Ability to work in fast-paced, target-driven environments