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Digital Marketing Manager

Sorta Famous

5 - 10 years

Mumbai

Posted: 31/12/2025

Getting a referral is 5x more effective than applying directly

Job Description

Role Overview


We are looking for a digital marketer who isnt just familiar with ads & content but understands growth. Someone who knows how to drive reach, leads, conversions, and visibility for brands.


If you can think creatively, execute fast, and track numbers youll thrive here.



Key Responsibilities


Content & Social Media

Plan monthly content strategy for Instagram + LinkedIn

Manage posting calendars, captions, and brand tone

Work with design/content teams to publish output consistently

Monitor engagement, community response + trend alignment


Performance Marketing

Create and manage Meta + Google Ads campaigns

Allocate budgets, track ROAS, CPC, CTR, cost per lead

Analyze data & optimize campaigns weekly for performance

Build target audience sets + remarketing funnels


SEO + Website

Basic SEO knowledge keywords, backlinks, on-page fixes

Coordinate web updates, landing pages, traffic tracking

Improve website conversion rates + lead generation quality


Analytics + Reporting

Track insights across campaigns, social media, website, ads

Prepare weekly + monthly performance dashboards

Identify whats working, whats not, and plan improvement steps


Influencer + Brand Collaborations

Research influencers, negotiate, manage outreach & ROI analysis

Build brand visibility through creators + digital partnerships



Skills & Competencies

Strong understanding of digital channels (IG, Meta Ads, Google, SEO)

Creative thinking + analytical mindset balance of art & numbers

Good copywriting for ads, captions, and hooks

Proficiency in Meta Business Suite, Google Ads, Analytics, Canva

Data-driven, fast execution, growth-focused approach

Comfortable working with performance targets & deadlines



Who You Are

Youre curious, experimental, updated on trends

You love testing ideas instead of playing safe

You think in funnels, not just posts

You value results over noise

Youre resourceful always find a way

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