Digital Marketing Manager

Grace International , a pioneer in the study abroad industry with nearly two decades of experience with 48 branches worldwide across India, Pakistan, Dubai, Kenya, Australia, New Zealand, the Philippines, Nepal, Sri Lanka, and Bangladesh. Since 2006, we have successfully guided over 50,000 students in securing admissions to leading universities in Australia, New Zealand, the UK, the USA, and Canada , and have provided expert training for IELTS, PTE, TOEFL, SAT, GRE, and GMAT .

Role Overview

We are looking for a results-driven Digital Marketing Expert who will be responsible for planning, executing, and optimizing end-to-end digital marketing initiatives. The role involves designing and publishing high-performing Meta (Facebook & Instagram) and Google Ads, driving lead generation, improving organic visibility through SEO, and managing social media marketing to support brand awareness and business growth.

Key Responsibilities

1. Paid Advertising (Meta & Google Ads)

• Plan, create, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max).
• Design ad copies, creatives, headlines, and CTAs aligned with brand messaging and conversion goals.
• Manage budgets, bidding strategies, audience targeting, and A/B testing to maximize ROI.
• Monitor campaign performance daily and optimize for CPL, CPA, CTR, and conversions.
• Generate regular performance reports with insights and recommendations.

2. Lead Generation & Funnel Management

• Develop and execute lead generation strategies across paid, organic, and social channels.
• Optimize landing pages, lead forms, and conversion funnels in coordination with design and tech teams.
• Ensure lead quality, tracking, and seamless handover to sales / counselling teams.
• Implement remarketing and retargeting strategies to improve conversions.

3. Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website content, meta tags, URLs, and internal linking structures.
• Monitor website performance using tools such as Google Search Console and Analytics.
• Improve organic traffic, keyword rankings, and domain authority.

4. Social Media Marketing & Management

• Plan and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create content calendars aligned with campaigns, seasons, and business objectives.
• Manage organic posting, community engagement, and brand communication.
• Collaborate with designers and content teams for creatives, reels, videos, and posts.
• Track engagement, reach, follower growth, and content performance.

5. Analytics, Reporting & Optimization

• Track and analyze performance using Google Analytics, Meta Business Manager, Google Ads Manager, and other tools.
• Prepare weekly and monthly performance dashboards and MIS reports.
• Use data-driven insights to continuously improve campaign effectiveness.
• Ensure accurate tracking through pixels, conversion APIs, tags, and UTM parameters.

6. Collaboration & Strategy

• Work closely with business, sales, content, and design teams to align marketing initiatives with business goals.
• Stay updated with latest digital marketing trends, platform updates, and best practices.
• Suggest innovative ideas to improve brand visibility, engagement, and conversions.

Key Skills & Competencies

• Strong hands-on experience with Meta Ads and Google Ads platforms
• Proven expertise in lead generation and performance marketing
• Solid understanding of SEO (on-page, off-page, technical)
• Social media strategy and content planning skills
• Data-driven mindset with strong analytical abilities
• Good copywriting and ad messaging skills
• Budget management and ROI optimization
• Strong communication and stakeholder management skills

Tools & Platforms

• Meta Business Manager
• Google Ads & Google Analytics
• Google Search Console
• SEO tools (Ahrefs, SEMrush, Moz, or similar)
• Social media scheduling tools
• CRM and lead management tools (preferred)

Education & Experience

• Bachelors degree in Marketing, Business, Communications, or a related field
• 58 years of relevant experience in digital marketing (experience level flexible based on role)
• Experience in education, services, or lead-driven businesses will be an advantage
• Collaborative and learning-oriented environment