Digital Marketing Manager

Key Responsibilities:

Customer Engagement: Strategize and execute customer engagement initiatives across various platforms, including social media and online portals.

E-commerce Sales Development: Drive e-commerce sales strategies to maximize revenue.

Branding: Develop and enhance brand identity and positioning in the market.

Social Media Management: Oversee and manage social media accounts, ensuring consistent brand messaging and engagement.

Competition Analysis & Product Development: Conduct thorough competition analysis and support brand and product development initiatives.

On-ground Activations: Plan and execute on-ground activation events to promote brand visibility.

ATL & BTL Activities: Manage Above The Line (ATL) and Below The Line (BTL) marketing activities.

Brand Management: Oversee brand management from pre-launch through to success.

Preferred Candidates:

Masters degree in Marketing

Based in Mumbai

2+ years experience in a consumer goods company

Background in digital marketing

Excellent communication skills

Entrepreneurial mindset; self-driven and proactive

Professional and process-oriented

Proficient in MS Office

Strong organizational skills, with the ability to manage data and communication effectively

If you are passionate about driving brand success in the FMCG and D2C space, we would love to hear from you!