Digital Marketing Manager

Company Description

Eskimo Advertising Factory, established in 2007, specializes in the production of Ad Films, Corporate Films, Branding, and Digital Marketing services. With a creative team dedicated to delivering innovative solutions, Eskimo Advertising Factory has significantly impacted clients' brands. Our "Need of the Hour" approach ensures practical solutions are delivered within time and budget constraints, providing clients with the best value. Located in Chennai, our agency prides itself on adding simplicity to sophistication, ensuring client satisfaction.

Role Description

This is a full-time, on-site role located in Chennai for a Digital Marketing Manager. The role involves developing and executing digital marketing strategies to drive brand growth, overseeing social media marketing campaigns, managing lead generation efforts, and analyzing web traffic data to optimize marketing performance. The Digital Marketing Manager will coordinate with internal and external teams to ensure the successful implementation of campaigns and initiatives.

Qualifications

. Plan and executecomprehensive digital marketing strategiesfor clients.

. Manage and optimizeMeta Ads (Facebook & Instagram)andGoogle Ads campaigns.

. Handlelead generation campaignsand improve conversion rates.

. Managesocial media marketing strategiesfor multiple brands.

. Coordinate with thecreative team for ad copies, visuals, and campaign ideas.

. Monitor and analysecampaign performance using analytics tools.

. Optimize campaigns based ondata insights and ROI performance.

. ManageSEO and website traffic strategies.

. Preparemonthly performance reportsand present insights to clients.

. Stay updated withlatest digital marketing trends, tools, and algorithm changes.

. Work closely with clients to understand theirbusiness goals and marketing needs.

. Plancontent strategies and campaign calendarsfor social media.

Skills

• Strong knowledge ofMeta Ads Manager and Google Ads.
• Experience inperformance marketing and lead generation campaigns.
• Good understanding ofSEO, analytics, and social media marketing.
• Ability to analysedata and optimise campaigns for better performance.
• Creative thinking withstrong communication skills.
• Experience in handlingmultiple client accountsis an added advantage.